Kicking it off...IBM builds a store in SecondLife?
sells in
Well here we go....entry #1 no pressure...
It's really about finding something interesting and relevant to say now isn't it...living out in the suburbs with wife and 2 young kids it seems there are only 2 buckets of content in my life right now....family stuff and work stuff...since my family stuff is interesting to about 6 people...I think we'll go with work stuff.
Work stuff for me is all about following the evolution of the internet and then finding new , interesting and relevant ways to leverage it for the variety of marketing organization and businesses that I work with.
Big part of this is reading, researching....and of course checking things out. I propose to make this conversation....and I do hope you'll both consume and contribute to the chatter... about sharing what we see out there on the web ...cool stuff...not so cool stuff...and anything that stands out for whatever reason.
What are users doing out there?
What are marketer / businesses / brands doing out there?
How are folks making money?
Well here we go I'll start...let's talk Second Life...great article in Fortune in Feb 07 (link below)....is it on-line community or a multiplayter game? what will be the implications on our "real world" society to having a virual society where you can be anything you want? does this feel at all like the Matrix?
What's really interesting is the new "in-game" marketing opportunities for companies like IBM who have built a virtual sales office to service the community...I'm not kidding...here is link to case study and Fortune article..
Case Study: http://www.3pointd.com/20061214/ibm-to-showcase-more-work-in-second-life/
Fortune: http://money.cnn.com/magazines/fortune/fortune_archive/2007/02/05/8399120/ind...
what do you think?
Hi! everyone,
here is some good news about marketing for me, because i am also doing marketing for Bulk SMS.
regards to all,
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Well clearly making a store on second life is a great marketing strategy. So many people are involved with that website it's almost like it's their second life.
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I think the hype of 2nd life will be over quite soon, if not already. Twitter and facebook, in my opinion, are much better resources for online branding to try to reach consumers in social media. Its not like trying to solve hardest math problem in the world
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