Google can't do offline...are u kidding me?
or 
Every once and while you read an opinion which is so wrong you have to voice it to the world. Mathew Ingram's April 5 column in Toronto's Globe and Mail is a great example of this (link below).
Mathew...get your head out of the sand or your ass or where ever it is right now. There is no more online offline when it come to enabling "real world" things like say...bidding on ad space in tv, print or online.
Is eBay only selling online stuff? Not last time i checked. Due to it's very nature (centralized, perfect information, transaction capture...) the web just happens to enable the most efficient (frictionless) auction system currently available on the planet...period.
Google has almost perfected the auctioning (bid / ask management) of on-line ad space, and has shown marketers "the light". Now it is doing the very natural thing of extending that into other categories which have been previously inefficient.
With respect to the comments about tracking performance and ROI on offline ads....Mathew my friend...there is not a marketer or top marketing service firm who is not focusing on "success metrics and advertising ROI" using innovative ways to do this (brand impact testing, drive to vanity / tracking URL's...). The future is now.
Here's the article:
http://www.theglobeandmail.com/servlet/story/RTGAM.20070405.wgtingram05/BNStory/GlobeTQ/
What do you think?
Greeting. For the night was not impartial. No, the night loved some more than others, served some more than others.
I am from Scotland and too bad know English, tell me right I wrote the following sentence: "Abs travel airline ticket reservations online, air fares airline flights online tickets reservation, discount ticket reservations online, world wide car."
Thanks for the help
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