The LBO is back....great for marketers!!
Forget income trusts...the LBO is back baby!! Why not, tax deductible interest payments and the elimination of public corporate governance guidelines...you can't beat these guys...they are too smart.
If you can't beet'em...join'em. One of the huge benefits of going private is the ability for management and investors to work collaboratively and focus on what is right for the business in long term vs this quarter. Brand building is back!! It might take a while and not show up in quarterly numbers, but it sure show up in Corporate value in longer term.
Here is a link to interesting article about one of the Private Equity kings, Nelson Peltz taking about the value of marketing in long term...exciting times..
http://money.cnn.com/magazines/fortune/fortune_archive/2007/04/02/8403476/index.htm
What do you think?
If you can't beet'em...join'em. One of the huge benefits of going private is the ability for management and investors to work collaboratively and focus on what is right for the business in long term vs this quarter. Brand building is back!! It might take a while and not show up in quarterly numbers, but it sure show up in Corporate value in longer term.
Here is a link to interesting article about one of the Private Equity kings, Nelson Peltz taking about the value of marketing in long term...exciting times..
http://money.cnn.com/magazines/fortune/fortune_archive/2007/04/02/8403476/index.htm
What do you think?
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