Well here we go. Google partners with Clear Channel to provide radio ad buying mechanism. Hang on to your hats Media Buying folks.

As predicted last week...in response to Matthew Ingram's article to the contrary...Google can...will...is...revolutionizing the off-line ad buying process in the same way it did on-line...and by the way..the IPO auction process.

Assuming Microsoft's antitrust objections are set aside....Google's purchase of Doubleclick at a ridiculous premium...gives them:

• Search  Ads (online)
• Display Ads (online)
• TV (offline test with Echostar)
• Radio  (offline test with Clear Channel)
• Print  (offline test with Washington Post / Chicago Sun Times)

Hmmm....what could possible be next? I wonder. How are those Comcast dynamic Ad insertion trials going..don't they require robust user data profiles? Hmmm...who has that?

We haven't talked about yet the B2B / B2C behavioral Data Collection that has been going on since Google's little "toolbar" got launched...more about that later...it's scary.

Here's the link to Press Release on Clear Channel website: http://www.clearchannel.com/Radio/PressRelease.aspx?PressReleaseID=1935

Here is link to Washington Post article on Print ads: http://www.washingtonpost.com/wp-dyn/content/article/2006/12/26/AR2006122600787.html