Is offline social marketing the next big thing?
We all use on-line social media tools to create, publish and share various forms of self expression...but what about new tools which allow us to do it offline? I found a very cool new application... www.Hippopost.com ...which allows you to send friends a real-world UGC postcard (in the mail!) with your uploaded picture and message on it.
All the online social media tools are paid for in some way by Marketers who are looking to leverage our "endorsement" of their brand / product to drive sales by our friends (friend-of-a-friend most powerful referral system). Hippopost has taken this same model to the offline medium.
How HippoPost works:
- U want to send a postcard in mail (b-cards, invites / vacation pics…)
- Access the Hippopost app through either a Facebook plug-in, their website, or kiosks / brand sites who are using it
- Upload the picture you want on your card(s)
- Write your message and recipient(s) address
- From a list of sponsors, you pick a brand that you would like to pay for your postage
- Your friend receives the postcard in mail with a trackable offer from the brand u chose (inferring you are endorsing them)
- Sponsor (Brand Marketer) sees response rates 5-10x higher as your friend noticed, read and responded to the postcard offer as they felt you had endorsed the it
Try it...go send your own personalized postcards paid for by the brand of your choice...love to hear what u think...and what your friend or family member said when they received it...
Has anyone received a postcard?
Reply to this
This is Web1.0 - theres been a company around doing this since 1999.
Check out the link.
But the design is nice
Reply to this
This marketing strategy is a combination of online and offline marketing way of promoting website. I think it is a good strategy.
Reply to this
Hi,
Are you a Google analytics nuts where you track every visitor to adjust time spent using all the various social platforms? The reality is that is no right or wrong answer when it comes to figuring out if you are spending too much or not enough time trying to communicate and build relationships with others on the various social platforms.
Reply to this
Higher rankings by search engines facilitate brand awareness. The primary objective behind search engine optimization is thus, to ensure better rankings, and thus, social book marking has emerged as an effective tool for providing back links and getting higher traffic, which in turn help in securing better Search Engine Rankings. Bookmarks represent links through tagging. Unlike a hierarchical structure, tagging is done through a bottom-up method, which create many broad categories to fit in the links. As a result, the users can assert the metadata adding relevance to the links.
Reply to this
Pay per Click is a form of online advertising that revolves around the purchase of sponsored links on the pages of the search engines that display results. Many people think that it is a stop-gap measure that is used in the intervening time before a sustained SEO campaign take effect. However, if used effectively and systematically, Pay per Click can be used for a long period of time and in conjunction with all kinds of internet marketing campaigns.
Reply to this
Social networking can help a business gain contacts, clients, and increased public awareness.
Reply to this
Search Engine Marketing (SEM) involves focusing on how well a website can attract high ranking in the search engine results pages (SERPs) of the main web search engines, Google, Yahoo! and Microsoft Live Search. The non-profit webmaster should focus on pertinent keywords and relevant generic phrases and then edit website page titles, text and hidden meta text, as well as image tags to accommodate these keywords and phrases. The aim not being to manipulate the search engines illicitly but to ensure that the non-profit’s website provides the best answer to a given pertinent search query. Ultimately, this will increase the number of visitors to the site.
Reply to this
You need an experienced website designer who will analyze your needs and build, design, and manage the website solution that is right for you. Your website designer must understand your business and your business operations and design a website that is the best for you. Your designer must know Macromedia Flash, Dreamweaver, and animation for your website.
Reply to this
Another important search engine optimization tool is linking. But is it better to know how it works and be familiar how this linking really works in order for you to effectively market your website. Now, it you wanted to link with other websites, you have to be link with those you have related content to your website. It is advisable to choose websites that doesn’t have any questionable contents, in making some links to other websites.
Reply to this
This marketing strategy is a combination of online and offline marketing way of promoting website. I think it is a good strategy.
Emo Hair
Reply to this
Sure, technology is critical because it drives social media, but without the right attitude and willingness to be open, networked, responsive and ‘conversation-friendly’, all the technology in the world won’t help you be an online success.
Reply to this
I would like to thank you for the efforts you have made in writing this article. I mostly agree with you most of the point I have subscribed the feed and looking forward for the followup subscriptions
Reply to this
This has answered my thoughts.
SEO Copywriting
Reply to this
Excellent post.Thanks for sharing the useful information.
London Escorts
Reply to this
Very well presented blog.
Search Engine Optimisation
Reply to this
Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration.
Life Insurance Search
Reply to this
This blog is superb, very well presented.
Landlords Insurance
Reply to this
Fantastic post I thought it was extremely well executed and it helped me out a lot thanks again. quick house sale
Reply to this
Blogs, Twitter, RSS, Facebook, FriendFeed...it's enough to make your head spin. But those businesses that invest in and excel in Social Marketing Optimization (SMO) will reap big rewards as folks turn to their trusted communities for buying recommendations.
Reply to this
I stumbled upon a new social media tool recently that I think has the legs to emerge as the most widely played mobile game ever and become the ‘next big thing’.
Reply to this
This is really a very informative blog nice content also.It makes one think and look the other side of the story Thanks for sharing your views on the topic.
Reply to this
Interesting,
This is a great way toget referals...
Thanks for sharing.
Im going to try it out...
Reply to this
what are the requirements to carry out / open online share market account?
Reply to this
Whether the payment for online social media tools are collected from customers?
Reply to this
A strategy is a plan of action designed to achieve a particular goal. Strategy deals with the how part rather than the what.
Reply to this
I just read the article that a friend posted, well i gotta say it definitely makes you wonder thats for sure, but if its true which would be awesome, that is just a cool thing to know, another reason to want to get into motorcycle riding haha. But hey would it then (if this is true) help with memory like short term or long term, just curious. Any info can be good info.
Reply to this
Great response I shall be researching this topic further.
online marketing company
Reply to this
Other additional speakers included Key-Com, who spoke about the importance of merging online marketing initiatives with the offline world. As we know, billions of people are now online, and the rapid growth of emerging technologies and social communities is at a very high point.
Reply to this
It's a good thing that an offline strategy is being adapted online like postcard marketing. However, it's better if you still accompany it with the offline postcard marketing. This is to reach a target market who rarely access the internet.
Reply to this
Yeah no doubt very
favorable for the lector it was pleasant to read about this post! If you need to get a great job firstofall you need resume writing. Study and don't forget - if you have to work and study at the same time, there arehotshots who are ready to benefit you with your resume when you under time heaviness and looking for a great job.
Reply to this
I hope your style of writing will help me to get my own and be such a great writer as you.
Reply to this
It's notable for you to remember though, you need to buy term papers or buy research papers just because a school isn't the matchless at everything doesn't mean it can't be the desirable at a lot things. Essays blogs can keep more usefull for your production you can also buy essay. But first of all, my thanks to this article, it has a best actuation.
Reply to this
You must know that I always buy essayor buy research paper selecting writing service and some students order custom essay referring to this post . Thank you for the very hot knowledge!
Reply to this
I would like to thank you for the efforts you have made in writing this article and i am hoping the same best work from you in the future as well
Reply to this
to achieve specific behavioral goals for a social good Social marketing can be applied to promote merit goods, or to make a society avoid
Reply to this
Hi! everyone,
yes i think so your article is quiet interesting, we will discuss on it. thanks for these information.
regards to all,
Reply to this
hey Brendan , you just have a great sense of posting just keep it up.
Reply to this
I admire what you have done here. It is good to see you verbalize from the heart and your clarity on this important subject can be easily observed. Tremendous post and will look forward to your future update.
Reply to this
Thanks for the post!!
Reply to this
This is a great list for sure. The only problem i’ve found is that even if you make a honest comment about a post, if the blog owner even thinks you are using the link for seo purposes they like to delete the comment. Especially if you are targeting your keywords instead of leaving a name. What would be great is a list like this with blogs that you know you are allowed to comment on with out getting your link removed.
Reply to this
I really appreciate posts, which might be of very useful for beginners in blogging as I am. I already have a small collection of blog posts and other articles, from which I step by step learn various aspects of life. Thank you for your resource.
Reply to this
The best stuff referring to this good post. You will check that at the writing services and buy essay or order essay made by essay writers.
Reply to this
It's not so easy to buy a pretty good written essays, preferably if you are intent. I advise you to notice buy essays and to be free from discredit that your work will be done by essay writers
Reply to this
nice post i will read time to time that
Reply to this
You are patently, a real master of phd thesis related to this topic creating but when you are willing to choose the dissertation writing service, I will advice you to coose a professional item.
Reply to this
The posts so far have been great - hoping for some more.
Reply to this
Thanks for giving such nice suggestions.A great website requires a solid comprehension of website design, marketing usability and scalability.A website that maximizes your opportunity for brand reinforcement and marketing can be central to your company's success.
Reply to this
People that were looking for some issue just about order an essay in the essay writing service should read your superior release related to this topic. Other way, that is real to take the support of the writing services.
Reply to this
you for the efforts you have made in writing this article. I mostly agree with you most of the point I have subscribed the feed and looking forward for the followup subscriptions
Reply to this
Students opine that the business term paper composing supposes the really time consuming issue. But, people rely on the comparison essay service support anytime when it's required.
Reply to this
Social media will become a single, cohesive experience embedded in our activities By this time next year, social media will no longer be social media. One thing I have not seen from anybody yet is how are we going to integrtate print back into media marketing in the future.
Reply to this
Thanks for sharing.
Reply to this
I recently came across your blog and have been reading along. I want to express my admiration of your writing skill and ability to make reader to read the while thing to the end. I would like to read more of your blogs and to share my thoughts with you. We owns a website called “24x7-LiveSupport.Com” which is a great place for 24x7 Live Chat Support.
Reply to this
All people must treat thesis report referring to this good post in a right way, just because they would need it a dissertation writing in future.
Reply to this
I do know that college students would like to order the term papers at the trustworthy custom essays writing organizations. Thus, it is good to understand that experienced essay writing service would not be free. Nevertheless, that's normal to pay cash for great quality.
Reply to this
The business loans seem to be very useful for people, which would like to start their business. In fact, it is not hard to receive a financial loan.
Reply to this