Dell sells $1M via Twitter - Innovation wins one over "same old".
Categories: social marketing
Tags: dell twitter social marketing monetization
Everybody loves Twitter! It's quick, it's easy and it's fun. OK so they are having some trouble making money...well Dell figured it out. Dell's recent announcement that they sold $1,000,000 through their Dell Outlet on Twitter (http://bit.ly/18RJp4) for essentially $0 investment is exciting for us social marketing proponents. Really shows that the new marketing is about being smart and taking the time to build your own audience one brick at a time via Viral / WOM vs blasting away large Media budgets at a scattering target market.
It took Dell 18 months to build enough of an audience to generate the $1M in sales. It turns out this was a skunk works project started without much fanfare...that figures as 18 months of patience is a bit much for today's CMO's / CFO's. Do you think Dell would have the patience to wait 18 months on a higher profile investment? What do you think?
Here is link to full story on Tech Crunch http://bit.ly/RHfO
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