Google vs iPhone - The audience monetization battle goes mobile
Posted by Brendan Kenalty at 12/15/2009 1:01 PM 
Categories: Wireless
Tags: mobile os blackberry apps apple iphone wireless os google
Categories: Wireless
Tags: mobile os blackberry apps apple iphone wireless os google
The gloves are off now...Jobs resigns from Google's board and Google launches their new wireless phone / computer in January. Both these companies are changing the way people think and use the web at home, work and when mobile.
Although this has some of the makings of the PC type battle for the "mobile OS", in realty it's more like coopetition to drive the adoption of new technologies and habits. Each is feeding on the excitement and advances of the other as they drive innovative new services from very different angles (Google is search, Apple is entertainment).
As marketers what's more interesting than the Consumer excitement....are the new advertising and audience monetization innovations. Google now enables us to inject a relevant ad at pretty much every digital touchpoint (see chart below with growth of mobile ads) and Apple's iTunes / App Store is a key enabler to facility content / app sales with seamless micropayment system.
Exciting stuff.
Although this has some of the makings of the PC type battle for the "mobile OS", in realty it's more like coopetition to drive the adoption of new technologies and habits. Each is feeding on the excitement and advances of the other as they drive innovative new services from very different angles (Google is search, Apple is entertainment).
As marketers what's more interesting than the Consumer excitement....are the new advertising and audience monetization innovations. Google now enables us to inject a relevant ad at pretty much every digital touchpoint (see chart below with growth of mobile ads) and Apple's iTunes / App Store is a key enabler to facility content / app sales with seamless micropayment system.
Exciting stuff.
Question is....when will BlackBerry and Microsoft jump into the effort?
Hm... nice blog! New technologies appear so fast these days. Every day there is something new. Some time before we couldn't even imagine about such a progress today! Thank you for a valuable blog! See you there with other sources! Thanks
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Given how heavy handed Apple has been with Google these days, I hope that Google takes the kid gloves off, says no Nav on iPhone and starts to apply some hurt
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